About Simon Sproule
Simon Sproule is a true internationalist with over 20 years of auto industry experience. He began his career at Ford UK, and in 1998 moved to Ford’s global operations in Dearborn, Michigan. Shortly thereafter, he assumed the North American communications lead for Jaguar. Aston Martin and Land Rover were added to his responsibilities in 2001.
In 2003, he joined Nissan North America as the Vice President of Communications, moving to the company’s headquarters in Tokyo the following year. His role eventually expanded to CVP of global marketing communications at Nissan Motor Company and director of marketing communications for the Renault-Nissan Alliance. He was named an Internationalist of the Year in 2007.
Simon was born and raised in the UK and has a Geography degree from London University, which he claims helps with his international life. He has lived in all the world’s cities that are associated with marketing or with cars: London, Detroit, New York, Los Angeles, Tokyo, Paris and now San Francisco.
As of November 1, 2014, Simon has decided to accept a new challenge. He is joining Aston Martin as their new Head of Marketing and Communications, and will be moving back to the UK after 17 years.
TABLE OF CONTENTS
FOREWORD by Bob Liodice
RETHINKING Accepted Notions of BrandBuilding
- Lee Nadler Shares how Passion is at the Heart of MINI’s Powerful Image
- Carmen d’Ascendis of Brown-Forman Explains How to Keep an International Brand Relevant… When Relevance is Increasingly a Moving Target.
- Jason Hill Shares how GE has Moved from Advertiser to Publisher of Content on a Global Stage
TRANSFORMATION as an Essential Way Forward
- Pete Blackshaw Outlines Nestlé’s Digital Transformation to Build Brands and Delight Consumers
- Huawei’s Amy Lou Discusses How Building an Ecosystem Challenges Marketers to Embrace Transformation
- Barbara Basney of Xerox Talks about the Global Transformation of a Legacy Brand
CHALLENGING the Status Quo to Create New Frameworks
- Simon Sproule Builds Tesla’s Global Image in a New World by Challenging Classic Marketing Concepts
- The Ritz-Carlton’s Clayton Ruebensaal Envisions a New Era of Brand Communications
- Dana Anderson of Mondelēz Embraces Marketing Reinvention through Creativity and Collaboration
PURPOSE Instilling Purpose by Thinking through New Actions
- Itaú Unibanco’s CMO Fernando Chacon is Revolutionizing a Bank’s Marketing to “Change People’s World for the Better.”
- Zita Cassizzi Discusses TOMS’ Sustainable Giving through Business in a Digital World
- Morten Albæk of Vestas Rewrites the Rules of Business Marketing for a Transparent, Connected World
LEADERSHIP New Views of Marketing Leadership
- Colgate Palmolive’s Nadine Karp McHugh Talks about Creative Problem-Solving and Change Leadership to Navigate a New Marketing World
- Mengniu’s Jesper Colding, originally from Denmark, Leads one of China’s Key Companies to Become a Brand-Building Organization
- Joe Tripodi of Coca-Cola Discusses the New Ideals of Marketing Leadership
Return to Reinvention of Marketing
How to Purchase The Reinvention of Marketing
Available from The Internationalist Press in Hardcover or Paperback with Shipping to North America, Europe and China.
A Kindle Version is available from Amazon.