About Zita Cassizzi
Zita Cassizzi was named a 2013 Internationalist of the Year for her global work at TOMS.
Prior to TOMS, sheled Dell.com globally. As the vice president of Dell’s Global Online organization, she was responsible for all aspects of Dell.com, including its long-term strategy, creative and user design, content creation, and social media efforts. She also oversaw the operational management of Dell.com including digital marketing, behavioral targeting and web analytics.
Before serving as global vice president of Dell.com, Zita was head of marketing and general manager of Dell’s Global Consumer Online business. In this capacity, she expanded the global online operations and drove significant growth in conversion and site visits while managing a global P&L of close to $5 billion.
Zita also spent two years in Europe as a member of the European management team leading the Software & Peripheral business. In this role, she oversaw the management and marketing of software and accessories. With her leadership, Dell launched its first printer line of business, including consumables across Europe, and refined the sales, marketing and operations strategy resulting in doubling the revenue and expanding profits to double-digit operating income.
TABLE OF CONTENTS
FOREWORD by Bob Liodice
RETHINKING Accepted Notions of BrandBuilding
- Lee Nadler Shares how Passion is at the Heart of MINI’s Powerful Image
- Carmen d’Ascendis of Brown-Forman Explains How to Keep an International Brand Relevant… When Relevance is Increasingly a Moving Target.
- Jason Hill Shares how GE has Moved from Advertiser to Publisher of Content on a Global Stage
TRANSFORMATION as an Essential Way Forward
- Pete Blackshaw Outlines Nestlé’s Digital Transformation to Build Brands and Delight Consumers
- Huawei’s Amy Lou Discusses How Building an Ecosystem Challenges Marketers to Embrace Transformation
- Barbara Basney of Xerox Talks about the Global Transformation of a Legacy Brand
CHALLENGING the Status Quo to Create New Frameworks
- Simon Sproule Builds Tesla’s Global Image in a New World by Challenging Classic Marketing Concepts
- The Ritz-Carlton’s Clayton Ruebensaal Envisions a New Era of Brand Communications
- Dana Anderson of Mondelēz Embraces Marketing Reinvention through Creativity and Collaboration
PURPOSE Instilling Purpose by Thinking through New Actions
- Itaú Unibanco’s CMO Fernando Chacon is Revolutionizing a Bank’s Marketing to “Change People’s World for the Better.”
- Zita Cassizzi Discusses TOMS’ Sustainable Giving through Business in a Digital World
- Morten Albæk of Vestas Rewrites the Rules of Business Marketing for a Transparent, Connected World
LEADERSHIP New Views of Marketing Leadership
- Colgate Palmolive’s Nadine Karp McHugh Talks about Creative Problem-Solving and Change Leadership to Navigate a New Marketing World
- Mengniu’s Jesper Colding, originally from Denmark, Leads one of China’s Key Companies to Become a Brand-Building Organization
- Joe Tripodi of Coca-Cola Discusses the New Ideals of Marketing Leadership
Return to Reinvention of Marketing
How to Purchase The Reinvention of Marketing
Available from The Internationalist Press in Hardcover or Paperback with Shipping to North America, Europe and China.
A Kindle Version is available from Amazon.