About Dana Anderson
Dana Anderson is the Senior Vice President and Chief Marketing Officer of Mondelēz International and is responsible for the company’s global portfolio of advertising, media and marketing partners and oversees the teams who manage Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital for the company’s global and regional brands.
A 25-year advertising veteran, she was named to her previous position of SVP Marketing Communication and Strategy when Mondelez International was created in 2012, having held the same role when she joined Kraft Foods in 2009. Prior to that, she served as President and CEO at DDB Chicago. She started her career at Young & Rubicam and then moved to J. Walter Thompson. Dana was also President and CEO of Foote, Cone & Belding, Chicago, until leaving there to join DDB in 2004.
On Nov. 13, 2014, the Advertising Club of New York plans to honor Anderson as its “Advertising Person of the Year.” In 2012, she was identified as one of the “100 Most Influential Women in Advertising” by Ad Age, and she was also the winner of the Ad Women of New York’s “Changing the Game” award.
In 2001, Dana was named “Advertising Woman of the Year” by the Chicago Advertising Federation for her many contributions to the industry. She is on the board of the Association of National Advertisers and is a member of The Chicago Network.
TABLE OF CONTENTS
FOREWORD by Bob Liodice
RETHINKING Accepted Notions of BrandBuilding
- Lee Nadler Shares how Passion is at the Heart of MINI’s Powerful Image
- Carmen d’Ascendis of Brown-Forman Explains How to Keep an International Brand Relevant… When Relevance is Increasingly a Moving Target.
- Jason Hill Shares how GE has Moved from Advertiser to Publisher of Content on a Global Stage
TRANSFORMATION as an Essential Way Forward
- Pete Blackshaw Outlines Nestlé’s Digital Transformation to Build Brands and Delight Consumers
- Huawei’s Amy Lou Discusses How Building an Ecosystem Challenges Marketers to Embrace Transformation
- Barbara Basney of Xerox Talks about the Global Transformation of a Legacy Brand
CHALLENGING the Status Quo to Create New Frameworks
- Simon Sproule Builds Tesla’s Global Image in a New World by Challenging Classic Marketing Concepts
- The Ritz-Carlton’s Clayton Ruebensaal Envisions a New Era of Brand Communications
- Dana Anderson of Mondelēz Embraces Marketing Reinvention through Creativity and Collaboration
PURPOSE Instilling Purpose by Thinking through New Actions
- Itaú Unibanco’s CMO Fernando Chacon is Revolutionizing a Bank’s Marketing to “Change People’s World for the Better.”
- Zita Cassizzi Discusses TOMS’ Sustainable Giving through Business in a Digital World
- Morten Albæk of Vestas Rewrites the Rules of Business Marketing for a Transparent, Connected World
LEADERSHIP New Views of Marketing Leadership
- Colgate Palmolive’s Nadine Karp McHugh Talks about Creative Problem-Solving and Change Leadership to Navigate a New Marketing World
- Mengniu’s Jesper Colding, originally from Denmark, Leads one of China’s Key Companies to Become a Brand-Building Organization
- Joe Tripodi of Coca-Cola Discusses the New Ideals of Marketing Leadership
How to Purchase The Reinvention of Marketing
Available from The Internationalist Press in Hardcover or Paperback with Shipping to North America, Europe and China.
A Kindle Version is available from Amazon.